STRATHAM, NH, – Starting January 10, the new Timberland Wood loopThe Product Takeback Program ™ will be available both online and in stores across the United States. As part of this program, consumers are encouraged to return all used Timberland® footwear, clothing or accessories to give them a new lease of life. Returned products will either be disassembled and some parts will be reused, recycled / upcycled into new products, or refurbished for sale on a dedicated website launched later this spring.
The Timberloop ™ program allows Timberland and its community to work together to “close the loop”, keeping products and materials in circulation for as long as possible. The dismantling of used products and the reintegration of materials into their respective recycling channels result in a reduction in waste and environmental impact. Timberland aims to have 100% of its products designed for full circularity by 2030.
“Timberland® products are already designed to be durable and long lasting, and I love the idea of extending that even further with a second life off the landfill,” says Susie Mulder, Global Brand President for Timberland. “With growing awareness of environmental issues and personal consumption choices, I think our community will be as excited about the Timberloop ™ program as we are. This is a big step forward as we work towards our vision for a fairer and greener future.
Clearly labeled donation boxes will be installed at every full-price and point-of-sale Timberland® store, complemented by a convenient digital door-to-door option. For the digital option, simply visit timberland.com/timberloop, print the free shipping label, and return your used products to begin their recycling journey. In addition to helping preserve the planet, Timberloop ™ program participants will receive a 10% discount on their next purchase.
This Earth Day (April 22), the brand will also unveil the Timberloop ™ Trekker City Hiker, its latest eco-innovation specifically designed for circularity. In addition to sneaker-like comfort and a progressive exterior look, this urban hiker features a unique sole construction whereby the outsoles can be easily removed and disassembled for recycling via the platform. Timberloop ™.
Timberloop ™ take-back program, which will then be rolled out across EMEA and APAC, helps fuel Timberland’s bold vision for its products to have a net positive impact on nature by 2030, including through a 100 design % circular (supported by the program recovery program) and natural materials from 100% regenerative source.
For more information on Timberland’s commitment to a fairer, greener future, visit the Brand Responsibility site.
Timberland is a global outdoor and work brand with a mission to inspire and equip a new generation to go out, work hard together, and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boots introduced in 1973 to tackle the harsh New England elements, today Timberland offers a full line of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – nature.
At the heart of the Timberland® brand is a vision for a greener and fairer future. It comes to life thanks to a decades-long commitment to responsibly manufacturing products, protecting the outdoors and strengthening communities around the world. The brand is committed to planting 50 million trees worldwide by 2025 and has a bold vision for its products to have a net positive impact on nature by 2030, giving more than they take. . To share Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a trademark of VF Corporation.