Waddington Europe launches a pioneering single-material recyclable meat tray

HARTSVILLE, South Carolina, January 11, 2022 / PRNewswire / – Waddington, Europe’s Leading Thermoforming Packaging Specialist® Europe, a division of Novolex®, introduced an innovative recyclable tray for meat, fish and poultry products.

The container, called Piranha™, is sealed using a series of raised teeth that surround the sealing flange instead of applying a layer of polyethylene or adhesive, which are typically used to seal the lid of modified atmosphere packaging (MAP) . The raised teeth maintain the integrity of the seal even if the flange is contaminated with animal fat, which can interfere with the closure of traditional packaging of meat, fish and poultry (MFP) products.

With Piranha, fatty contaminants are forced into the canals between the raised teeth, leaving the peaks clear and clean to come into contact with the top PET strip. Under the same seal temperatures and residence times, the top band adheres to the peaks, creating the seal despite the presence of contaminants. During Piranha’s fill-line testing, the problem of burst seals due to grease contamination on mono-rPET seals was reduced to almost zero.

As a single-material packaging, the tray is fully recyclable. Piranha can also be made with up to 100% recycled PET (rPET) and is plastics tax compliant in the UK

“We are always trying to find innovative ways to reduce our carbon footprint and promote circularity, as well as help our customers and their consumers to do the same,” said Eduardo Gomes, general manager of Waddington Europe. “Our packaging development team has really hit the nail on the head with Piranha, allowing us to optimize the use of recycled content and deliver a product that can be easily recycled into food grade rPET.”

To learn more about Waddington Europe and its packaging solutions, visit www.waddingtoneurope.com.

On Waddington Europe
Waddington® Europe is the European thermoforming division of Novolex®, a leading manufacturer of paper and plastic packaging and catering products. With three production sites in Milton Keynes and Bridgewater in the UK, Arklow, IR and Eco-Products sales offices and Eureka Caterware in Holland, the vertically integrated company provides the food industry with in-house sheet extrusion capabilities combined with experts in product innovation, design and sampling.

Media contacts for Waddington Europe UK and EU
Naomi chatterley
[email protected]
+ 44-7738 114775

On Novolex®
Novolex develops and manufactures various packaging products for multiple industries in the catering, delivery and delivery, food processing and industrial markets that touch almost every aspect of daily life. The Novolex family of brands provide customers with innovative food packaging and delivery products and performance solutions for their current business needs, while investing in research and development to design more sustainable choices for the future. With more than 10,000 families of employees, Novolex operates 57 manufacturing plants in North America and in Europe, including two world-class plastic film recycling centers. To learn more about Novolex, visitwww.Novolex.com.

Media contact for Novolex
Phil rozenski
[email protected]

SOURCE Novolex

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